In 2020, 7 in 10 Americans drank coffee every week, and 62% had some every day. That’s a lot of coffee drinkers.

If you run a restaurant, providing fresh coffee is giving your customers what they’re asking for. Plus, there are plenty of other benefits to brewing coffee beyond increasing customer satisfaction.

Keep reading to learn how having a coffee service at your establishment can take your business to the next level.

Show Your Customers You Care About Quality

Coffee is one of those things that can be really delicious or not so great. And it all comes down to the quality of coffee: the beans and even the water used to make it.

If your customers are frequent coffee drinkers, they’ll be able to tell the difference between a stellar cup and one that’s cutting corners. Plus, given that nearly 60% of the coffee served in the US is brewed from premium beans, it’s clear people are looking for that little extra something.

The best way to ensure high quality is to start with fresh coffee beans. Then, make sure to grind your beans correctly and store them in an opaque container in a dry, dark place.

Make Your Customers Feel Valued

When you serve coffee to your customers, it’s a chance to show them that you care about their needs and preferences. Not everyone drinks their coffee the same way, and it’s best practice to keep these differences in mind.

When a customer orders a cup of coffee, make sure to bring them some sugar and some milk or cream so they can adjust their cup as they like. If this is something your staff does for your customers, it’s important to ask them exactly how they like their coffee to ensure serving the correct order.

If you want to make your customers feel a little extra special, consider serving a little piece of chocolate with their first cup. A touch of sweetness goes perfectly with a bitter coffee, and your customers will remember the extra thought.

Boost Your Sales

If you already brew coffee at your restaurant, you can consider improving your coffee service by selling your own coffee blend. With this specialty roasted coffee, customers can associate a product with your establishment and keep coming back.

Using a coffee program to supply your fresh coffee can also help you reach more customers. Many coffee drinkers these days are conscious of where their products come from. They might be interested in organic or fair-trade options, and that’s something you could provide.

Step Up Your Fresh Coffee Service

Brisk Coffee Roasters offers coffee programs that allow you to choose your own beans and grind, ensuring that your restaurant has top-tier fresh coffee. We’re with you every step of the way, from bean selection to roast design, until your quality wholesale coffee is in your hands.

If you want to learn more about our commercial coffee programs, get in touch today.