For restaurants, convenience stores, hotels and other businesses with a coffee program, coffee is more than just a beverage—it’s an experience that keeps customers coming back. However, switching coffee providers can be a daunting task, as it impacts product quality, service consistency, and operational efficiency. Whether you’re looking for better pricing, improved quality, or a more reliable supplier, managing this change effectively is key to a smooth transition. Here’s how to successfully switch your coffee program provider while minimizing disruptions.

1. Define Your Goals and Needs

Before making a change, outline the reasons for switching providers. Common reasons include:

• Quality Improvement: Offering better-tasting coffee to enhance customer satisfaction.
• Cost Savings: Reducing expenses without compromising on quality.
• Operational Efficiency: Streamlining delivery, inventory management, and equipment support.
• Brand Differentiation: Custom blends or private-label coffee options to strengthen your brand.

By clearly defining your objectives, you can find a coffee provider that aligns with your needs and goals. Brisk Coffee Roasters offers solutions to the common reasons above for switching coffee suppliers.  Did you know Brisk can most times beat the price you are paying with another supplier AND provide better tasting, higher-quality coffee?  Brisk would be happy to set up a call or meeting for a cost comparison and sampling.  Brisk also utilizes a Just-In-Time roasting model and partnering with a major delivery service so you can order, and receive your coffee whenever you want, even every day. And if brand differentiation is what you are looking for, Brisk offers private labeling and proprietary blends.

2. Select the Right Coffee Supplier

Not all coffee providers are the same, and choosing the right one is crucial. Consider the following factors:

• Product Quality: Does the coffee meet or exceed your customers’ expectations?
• Customization Options: Can the provider offer proprietary blends or private-label solutions?
• Reliability & Consistency: Do they have a strong track record of timely deliveries and quality control?
• Service & Support: Do they provide equipment, training, and troubleshooting assistance?

Brisk Coffee offers a seamless transition with high-quality coffee, customized solutions, and just-in-time inventory management, ensuring a smooth switch for your business. Want to talk to one of Brisk’s satisfied customers to discuss how they made the switch? Just let us know and we will set it up.

3. Develop a Transition Plan

A well-structured plan can make the changeover hassle-free. Here’s what to consider:

• Timing the Switch: Choose a period when disruptions will have the least impact, such as during slower business hours or off-peak seasons.
• Employee Training: Educate staff on the new coffee products, equipment, and preparation techniques.
• Phased Rollout: Consider testing the new provider in select locations before a full-scale implementation.

Brisk Coffee’s dedicated team can assist in planning and executing a seamless transition, from training to equipment setup.

4. Communicate with Staff & Customers

Employees are the frontline of your coffee service, so keeping them informed is essential. Provide clear instructions on:

• How to prepare and serve the new coffee.
• Key differences in taste, brewing methods, or equipment.
• How to answer customer questions about the change.

For customers, promote the switch as an upgrade:

• Use signage and marketing materials to highlight the improved coffee experience.
• Offer sampling opportunities to get customers excited about the new flavors.
• Leverage social media and in-store promotions to create buzz.

Brisk Coffee offers marketing support and training to help businesses educate their teams and customers about the transition.

5. Monitor Performance & Gather Feedback

After implementing the new coffee program, track key metrics such as:

• Sales trends – Is coffee revenue increasing?
• Customer feedback – Are guests enjoying the new coffee?
• Employee experience – Is staff comfortable with the new processes?

Use surveys, online reviews, and direct customer interactions to gauge the success of the switch. Brisk Coffee provides ongoing support and adjustments to ensure your coffee program is optimized for success.

A Smooth Coffee Transition with Brisk Coffee

Changing your coffee provider doesn’t have to be stressful. With careful planning, clear communication, and the right partner, you can enhance quality, streamline operations, and even improve your bottom line.

Brisk Coffee specializes in helping restaurants, airlines, convenience stores, and hotels seamlessly transition to a better coffee program. From customized blends to consistent supply chain management, Brisk ensures that your switch is smooth, strategic, and successful.

Ready to upgrade your coffee program? Visit Brisk Coffee to learn how we can help you make the switch effortlessly.